By “NOS”
Hey!
You simply cannot believe what I found a couple of days ago!
How did you guess, it was the 25th February 1950
“Official Programme” for the South African Championships and
Rand Trophy, held at Grand Central “(Pretoria Road)”.
It cost
1’6 , and the cover page sponsor? Good Humor Ice Cream. Well
that got my mind moving and I thought of Jackie Pretorius
driving the Walls Ice Cream Formula 5000 Lola. What are the
chances of Ola sponsoring a car today I wonder?
While
on the subject of sponsors, other sponsors advertising in this
Official Programme were Speedy Engineering, Photo Agencies,
advertising roll and cine film made by Fiat! Kelly Tyres, who
of the older persuasion can forget their steam radio ads?
McPhail – they were coal merchants, delivered door to door.
Redex Oil & Petrol Additive, from Collins Motor Spares; and
notably one of the few still standing Castrol!
I love
this “Official Programme” thing, I really never knew that
there was so much money to be made in the printing of race
programmes that there was some bloke running about selling
“unofficial” programmes! Anyone out there ever seem a bootleg
programme? I didn’t even see one at Indianapolis, where there
were 250,000 people!
Just to
add to the fun I found another programme- this one was “
Official Souvenir Programme” so it was a lot more expensive
2’6 and God Bless it, it is copyright reserved, so I hope for
my sake the copyright has lapsed or I might be in big trouble!
This programme was for the Easter Motor Races of the 6th
April 1953, “held over the Alexandra Circuit, Pietermaritzburg”!
Guess what, one of the feature races was a side car event,
wish I had a scanner so I could reproduce the picture! There
was a lovely picture of the PMB town hall on the cover, what
else? As for the advertising Prest-o-lite batteries, oh one
still in existence, Valvoline – “the original Pennsylvania
Oil” ; Shimwell Bros. importers of Triumph and Enfield Motor
cycles, (and I think original Honda importers) also dealing in
arms and ammunition, Fishing Tackle, toys and Coleman
accessories; McDonalds Feeds & Seeds; Smallridge new and used
furniture Shop; Ferodo, brake & Clutches from G. North & Sons;
Oxenham’s Bread; Rondi’s Ice cream; Ultra Light car racing
Crash Helmets from Herbert Johnson, New Bond St.; Foss & Shaw
Hardware Paint and Glass Merchants; O.A. Crouch – Storage,
Packing and Removals anywhere in the Union; Voller’s sign
Works – Sign and Glass writers; and so the list goes on.
It is
interesting to note the diversity of advertisers, the names
that are gone and forgotten and those that are still there.
Which is the point of this comment, spread your wings when
looking for a sponsor, there are opportunities all over the
place.
What
ever happened to side car racing in SA? It is still quite
popular overseas, but seems to have died an unnatural death
here. Anyone remember the ones that came here with the sports
cars, or was it the trucks? They were awesome, and really
trick in their design. People complain about there being too
many classes of motor racing, I complain about the
“sterotypicallity (my own word!)” of it all!
A note
for the Shelby Canamers – I regret to have to say this but the
public fighting in the class is going to see to its demise.
You all need to shut up, stand together and support decisions
made in public. The ONLY place for dissent and argument is in
the meetings. No one has the right to undermine those
decisions once made. Ask yourselves “Why are there cars not
running in the series? Why are there so few new drivers?” No
not lack of money – lack of motivation; motivation to get onto
the track, motivation to get sponsorship, and why? Because
there is no satisfaction, we have to make this class a good
place to be, and for different people it will be different
things, but stupid bickering and back biting will only bring
us all down. We have always worked together to fix problems,
we have done it internally because we have the talent and
ability within the class to do it. As long as there is
constructive criticism no one minds, however maverick
behaviour is costing this class big time. I am disappointed
that the changes agreed to last year have not happened; they
were small but effective steps. We need to focus and deliver!
Where
are the?
-
New
roll bars
-
Exhaust Heat shields
-
Bodies
-
Gear
shift mechanism
I hate
to quote other people as I would rather be the oracle! But as
my old friend Johnny Clegg says “If you are standing still you
are actually going backwards”
Set
your goals and FOCUS guys!